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IT companies soften marketing of green technologies
How can you convince someone that an electronic machine is good for the environment? Over the last two years every IT vendor has made claims of efficiency and touted green initiatives that will end global warming. The undeniable fact is that power consumption will increase as we build more datacenters and bring millions more online every day. So how do you market efficiency without looking like you are jumping on the bandwagon?
Though many IT comanies are no longer filling their home pages with green related images and claims of good intent, it is still a part of their agenda. The good news is that most companies appear to be relying on efficiency as a backdrop to their actual product benefits instead of making claims that buying more computers will somehow save the planet. Here is a brief look at how some companies are weaving efficiency and environmental issues into a broader story to their customers.
Brocade has always had a no-nosense approach to efficiency claims and has featured a power calculator for years to let you compare the competition:
http://www.brocade.com/products/competitive/power.html
Sun's homepage offers a deal on servers with UltraSPARC T2 processors. The interesting thing to me is that instead of a box, they have a picture of a tree. This would suggest they intend to market this as a "green friendly" line. However, you have to do a little digging to find that these servers have the industry's best per watt performance:
www.sun.com
Thought IBM has little green hype on their main page and product pages, their "Government 2020" study discusses how Governments interact to address six forces changing the nature of Government and what they perceive to be a perpetual collaboration mandate. On this list, environmental concerns:
http://www.ibm.com/ibm/ideasfromibm/us/government/20080519/index.shtml?sa_campaign=message/ideas/leadspace/all/govt2020flash
Personally, I think this is a good trend. IT professionals want to know how technologies will improve performance and integrate, business professionals want to know how technology will create ROI and revenue. Focusing only on being green could cost vendors a sale or
Though many IT comanies are no longer filling their home pages with green related images and claims of good intent, it is still a part of their agenda. The good news is that most companies appear to be relying on efficiency as a backdrop to their actual product benefits instead of making claims that buying more computers will somehow save the planet. Here is a brief look at how some companies are weaving efficiency and environmental issues into a broader story to their customers.
Brocade has always had a no-nosense approach to efficiency claims and has featured a power calculator for years to let you compare the competition:
http://www.brocade.com/products/competitive/power.html
Sun's homepage offers a deal on servers with UltraSPARC T2 processors. The interesting thing to me is that instead of a box, they have a picture of a tree. This would suggest they intend to market this as a "green friendly" line. However, you have to do a little digging to find that these servers have the industry's best per watt performance:
www.sun.com
Thought IBM has little green hype on their main page and product pages, their "Government 2020" study discusses how Governments interact to address six forces changing the nature of Government and what they perceive to be a perpetual collaboration mandate. On this list, environmental concerns:
http://www.ibm.com/ibm/ideasfromibm/us/government/20080519/index.shtml?sa_campaign=message/ideas/leadspace/all/govt2020flash
Personally, I think this is a good trend. IT professionals want to know how technologies will improve performance and integrate, business professionals want to know how technology will create ROI and revenue. Focusing only on being green could cost vendors a sale or
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